I’m often asked why I chose B2B technology as a specialism. It’s quite a serious subject and more often than not focuses on the back end infrastructure instead of the shiny consumer facing gadgets that dazzle consumer audiences.
But the B2B tech space is changing. Once upon a time the software and hardware provided the plumbing and the back office infrastructure for businesses, now it’s the enabler of incredible human experiences.
The rise of smart cities, with connected services is transforming the way workers operate. The Internet of Things is empowering these experiences, with everything from smart lighting in the office, to enabling connected journeys for commuters travelling into work.
Data analytics is no longer just about company profits. It’s about analysing human behaviour and enabling every worker to perform to the best of their ability.
Artificial Intelligence has moved behind voice recognition for back end processes and customer management. It’s now being deployed to directly manage relationships, improving experiences and help companies stay ahead in an increasingly competitive market.
Connectivity is creating a more equal society. Digital services are being deployed to enable millions of people to get access to local information, pay their bills and seek healthcare consultancy online.
B2B technology now sits at the very heart of human enablement, powering systems that will transform the way we work and live. There has never been a more exciting time to work in this industry.
The long-term potential for these technologies is immense.